 MAXIMIZING
YOUR PAPAYA SALES
Dramatic Displays: Papayas can be cut in half and shrink wrapped to display premium color to customers. Displaying different tropical fruits together will enhance the color of the papayas. Mangos, limes and papayas help create exciting color that will entice your customers' attention.
Demonstrations: Have a demonstrator show customers that the fruit can be easily scooped out and eaten with a spoon, and explain how to select, store and cook with papayas.
Cross-Merchandising: Display cut up papaya in salads, salsas, and smoothies. Encourage produce department managers to move papayas into other areas of the store.
Impulse Purchases: 73% of shoppers enter the store
with a list but 70% buy items they had not planned on purchasing,
highlighting the importance of dramatic displays, demonstrations,
POP materials and creative pricing.
(Statistics source: Fresh
Trends 2003)
Please feel free to contact
us for more information about increasing your papaya sales.
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