 MAXIMIZING
YOUR LIME SALES
Know Your Customers: Demographic studies show that
33% of customers purchased limes within the last 12 months.
47% of those who purchased limes were Hispanic. More
Demographics >
Consumer Needs: A large portion of shoppers are spending
less time in the grocery store and in the kitchen so it is
important to accommodate their needs. Easy-to-grab recipe
cards provide recipes that are easy to prepare.
Dramatic Displays: Mound aromatic limes in large displays.
Consider grouping with other tropical fruit for special occassions,
such as Cinco De Mayo.
Demonstrations: Have a demonstrator display recipes
such as our famous Low
Fat Key Lime Pie. There are many recipes
in our library to choose from!
Information: On-shelf labels
or signs can give brief descriptions of each lime variety
on display, along with useful tips such as "Store limes
in your refrigerator". Our recipe
cards and lime bags (shown below) show consumers how to
use limes and provide nutritional information.
Creative Pricing: Introduce a two-variety program.
For instance, merchandise large limes at a profitable price
while promoting smaller (key) limes with multiple pricing
(e.g. 15 for a dollar). Be careful not to price the limes
too low! Research shows that customers question the quality
of the produce when prices are slashed drastically.
Impulse Purchases: 73% of shoppers enter the store
with a list but 70% buy items they had not planned on purchasing,
highlighting the importance of dramatic displays, demonstrations,
POP materials and creative pricing.
(Statistics source: Fresh
Trends 2003)
Please feel free to contact
us for more information about increasing your lime sales.
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